Latest Posts

kol

Build KOL Connections and Leverage Their Networks to Influence Stakeholders

Key opinion leaders (KOLs) play a central role in creating brand value for a pharmaceutical company. They are not only the face of the brand for the outside world but also an irreplaceable resource within the company, bringing new insights and overall enhancement throughout the drug development process. So, who are the KOLs? When a …

Build KOL Connections and Leverage Their Networks to Influence Stakeholders Read More »

Does Your Scientific Narrative Resonate in the Pharmaceutical Ecosystem?

Monitoring the impact of your scientific narrative in real time The term “scientific narrative” refers to the comprehensive communication strategy to position a therapy and sets forth the quintessence of the mission and vision of a particular therapy. It encompasses all attributes of the therapy from scientific data and health economic arguments to clinical practice …

Does Your Scientific Narrative Resonate in the Pharmaceutical Ecosystem? Read More »

Better Drug Commercialization Strategies Powered by AI

The drug commercialization process is one of the most important and challenging steps in drug development. Creating a successful strategy rests on guidance provided by reliable data from multiple sources. In an increasingly competitive landscape, pharma companies need powerful solutions that make the commercialization process more efficient and increase the likelihood of success. Today, meeting …

Better Drug Commercialization Strategies Powered by AI Read More »

0