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Why data analytics should be Pharma’s new core competency

Defining your company’s core competency—what you do really well—can set you apart and secure a trajectory of success. Pharma’s core competency has evolved over the years. Initially, it was research and companies that were fortunate enough to discover major blockbuster drugs enjoyed profitable periods of market exclusivity. However, once the pharma market consolidated into large …

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Why machines need to speak the language of Life Sciences

Do you remember the days when NLP, known as Neuro-Linguistic Programming was all the rage in self-help books and motivational speaking? You remember the self-help gurus preaching the use of Neuro-Linguistic Programming as a method to help you achieve near superpowers to attain your goals by “modelling” the skills of so-called exceptional people. Well, since …

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